In Rainbows.

First introduced only on-line, the album that was not "in" anywhere is now "in-stores." I'm pretty old school-- while I sampled most of Radiohead's excellent new album In Rainbows on the web, I did not purchase a download. Mostly because I could not decide how much to pay for it. This album gives Radiohead fans what they want: tons of layered and moody production, introspective and moody lyrics (especially on the standout tracks Videotape and Jigsaw Falling in Place) and music that gets better with every listen and with every change in your mood. Much has been written about the way the band released this album, but here it's all about the music-- and the music is quite good. It's fascinating to watch out the music industry responds to artists like Radiohead and Madonna as they seek new ways to make their art available to the world. If only the recording industry could rewind to 1998 and embrace the model from Napster and turn it into a way to sell. Instead, the industry went in with its dukes up ready for a fight. There's a lesson to be learned and one to be studied in many a marketing business case.


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